In 1971, Oregon track coach and Nike Co-founder Bill Bowerman used his wife's waffle iron to experiment with the idea of using waffle-ironed rubber to create a new sole for footwear that would grip but be lightweight; hence making easier for individual's to be able to increase their speed. Oregon's Hayward Field, where he worked, was transitioning to an artificial surface and "Bill wanted a sole without spikes that could grip equally well on grass or bark dust." He was talking to his wife about this puzzle over breakfast, when the waffle iron idea came into play.  Bowerman's design inspiration led to the introduction of the so-called "Moon Shoe" in 1972, so named because the waffle tread was said to resemble the footprints left by astronauts on the moon. Further refinement resulted in the "Waffle Trainer" in 1974, which helped fuel the explosive growth of Blue Ribbon Sports/Nike.
Monica and Andre's mother Vitoria is native to the region of Aveiro where this specialty waffle originates from. After her diagnosis with leukemia, they promised her she would still see them bring this Portuguese waffle which is called the Bolacha Americana (American cookie) to America. A few years after finishing college they finally decided they had to keep the promise they made to her and bring this treat to the US for the first time. They started in 2015 at local street fairs and brought their cousins, sisters Amanda and Andrea along too. After the fairs that summer they all knew this was something they had to continue. On October 10,2015 they opened the shop, down the block from the hospital they were all born in. Their diverse educational backgrounds, family bond and love for their product has made Costa Nova Waffle a new Long Island favorite for dessert and coffee.
This illustration anthropomorphizes the Twin-O-Matic and notes that post-war demand for small appliances will be a "half billion dollars" (about $100 billion in 2005 dollars), and encourages dealers to sign up to sell Manning-Bowman appliances. This is actually a very sad artifact, because the Manning-Bowman company was in deep financial distress because they could not get materials -- particularly chrome -- during World War II. This was an attempt to sign up dealers so that credit and financing could be obtained to last out the materiel shortages imposed by the War. It did not work, and soon thereafter, Manning-Bowman sank into a sea of red ink. The company's assets, including its spectacular Art Deco designs, were sold to the Bersted Corporation of Fostoria, Ohio. Berstead watered down the designs and made low-priced "drug store" versions of many Manning-Bowman appliances. (The Sandwich Grill on our Kitchen Aplliances page is a good example of this "cheapening" process.) Alas, Manning-Bowman met an inglorious end, but it was merely a foretaste of the vast wave of shoddy appliances made in faraway dictatorships that suffocate the American marketplace today.