First and foremost, you want a waffle maker that effectively and evenly cooks the batter. Electric waffle makers have heating elements on both sides, behind each grid, to aid in even cooking. Matt Maichel explained to us that these machines work by removing moisture from the batter via heat and surface area: “The dimples create more surface area; the more surface area, the more quickly the waffle can cook.” He added, “If steam doesn’t escape properly from the device, then you won’t get a good waffle.”
The selection of Williams-Sonoma waffle makers includes a variety of countertop appliances that can simplify the task of making breakfast or specialty desserts. These appliances have aluminum nonstick baking plates for even browning and easy cleaning. Several different shapes and styles of waffle irons are available for making traditional square waffles, round breakfast waffles and Belgian waffles, as well as waffle cones and pizelles. The waffle irons in our breakfast electrics collection start with basic units that are perfect for beginners and those who appreciate simplicity.
This illustration anthropomorphizes the Twin-O-Matic and notes that post-war demand for small appliances will be a "half billion dollars" (about $100 billion in 2005 dollars), and encourages dealers to sign up to sell Manning-Bowman appliances. This is actually a very sad artifact, because the Manning-Bowman company was in deep financial distress because they could not get materials -- particularly chrome -- during World War II. This was an attempt to sign up dealers so that credit and financing could be obtained to last out the materiel shortages imposed by the War. It did not work, and soon thereafter, Manning-Bowman sank into a sea of red ink. The company's assets, including its spectacular Art Deco designs, were sold to the Bersted Corporation of Fostoria, Ohio. Berstead watered down the designs and made low-priced "drug store" versions of many Manning-Bowman appliances. (The Sandwich Grill on our Kitchen Aplliances page is a good example of this "cheapening" process.) Alas, Manning-Bowman met an inglorious end, but it was merely a foretaste of the vast wave of shoddy appliances made in faraway dictatorships that suffocate the American marketplace today.