Here are four ads for the Twin-O-Matic. Manning-Bowman always portrayed its products as being used in very fashionable surroundings. If you can't read the third ad, in the Quin cartoon, one Dowager says to the other: "Looks like our cook has been handling these. Thank Goodness I've got an unbreakable percolator." Manning-Bowman products were targeted at the ladies who had time to go to art museums, leaving the dirty work to servants.
The waffle maker has seven different browning settings to accommodate all tastes. Regardless of which setting you pick, the advanced heating technology ensures consistent cooking straight through the waffle. A special steam-release system prevents condensation from building up, too, thus ensuring that your waffle comes out crispy on the outside and fluffy on the inside.
Modern waffle iron makers offer a large variety of choices. Some waffle irons can make a very thin waffle, capable of making waffle cones or Pizzelle. While there is no set standard of classification for waffle shapes or thicknesses, models that fall within the most common shapes and thicknesses are often labeled as "traditional" or "classic". Models that make thicker and/or larger pocketed waffles are often labeled as "Belgian" waffle makers. In the US, the most commonly used determining factor of whether a waffle is a "Belgian waffle" or not is the thickness and/or pocket size, although the recipes for Belgian waffles and American waffles do differ.
With all three batters, as well as our bonus rounds of stuffing and grilled cheese, there was a clear difference in the quality of results between higher-end, more expensive models and lower-end, budget models. The high-end models heated up significantly faster and hotter, and had a much shorter recovery time between waffles. They all have heavier plates than the lower-end models, resulting in even heat and consistent browning. The waffles made in our more expensive models all became deeply browned in under four minutes, while the less expensive models took anywhere from eight to 15 minutes. This resulted in huge variations in the density of the inside and the texture of the exterior of the waffles.
Here are two very striking signs on the back (alongside 32nd St.) of 192 Lexington Ave. Manning, Bowman, & Co. [of Meriden, Connecticut] maintained an office and showrooms at this address from 1945 to 1975. The rather odd phrase "Manning Means Best Bowman" was a variation on the company slogan "Manning-Bowman Means Best". [The Doehler Metal Furniture Co., Inc. moved to 192 Lexington Ave. in 1933 and remained there until around 1990. Doehler did good business in defense contracts during the war.]
This illustration anthropomorphizes the Twin-O-Matic and notes that post-war demand for small appliances will be a "half billion dollars" (about $100 billion in 2005 dollars), and encourages dealers to sign up to sell Manning-Bowman appliances. This is actually a very sad artifact, because the Manning-Bowman company was in deep financial distress because they could not get materials -- particularly chrome -- during World War II. This was an attempt to sign up dealers so that credit and financing could be obtained to last out the materiel shortages imposed by the War. It did not work, and soon thereafter, Manning-Bowman sank into a sea of red ink. The company's assets, including its spectacular Art Deco designs, were sold to the Bersted Corporation of Fostoria, Ohio. Berstead watered down the designs and made low-priced "drug store" versions of many Manning-Bowman appliances. (The Sandwich Grill on our Kitchen Aplliances page is a good example of this "cheapening" process.) Alas, Manning-Bowman met an inglorious end, but it was merely a foretaste of the vast wave of shoddy appliances made in faraway dictatorships that suffocate the American marketplace today.