Here are two very striking signs on the back (alongside 32nd St.) of 192 Lexington Ave. Manning, Bowman, & Co. [of Meriden, Connecticut] maintained an office and showrooms at this address from 1945 to 1975. The rather odd phrase "Manning Means Best Bowman" was a variation on the company slogan "Manning-Bowman Means Best". [The Doehler Metal Furniture Co., Inc. moved to 192 Lexington Ave. in 1933 and remained there until around 1990. Doehler did good business in defense contracts during the war.]
The Chef’sChoice Classic WafflePro 852 was our former runner-up when the Chef’sChoice 840B was unavailable. Although this model was an initial favorite in our testing, with tasters praising its waffles’ consistency and crunch, it makes only two thin, American-style waffles at a time, whereas our pick makes four. We also found that this model had a tendency to burn waffles when the dial was on the highest setting.
Close the lid and allow the batter to cook. As your waffle cooks, it will release steam. Wait until the steam stops coming out before checking on the waffle for doneness. How long this takes depends on the model and setting you are using; it usually takes about 5 minutes. Do not peek while the waffle is cooking. If you lift the lid too early, you could rip the waffle apart!
A related side-note: I recently made the waffles (live!) on Nom, a new video platform that allows you to live broadcast your cooking adventures. The platform was started by one of the founders of YouTube, so you know it’s good! I’ll be sharing more recipes and having more chats on our channel starting every Sunday, so be sure to subscribe to the channel get notified about scheduling. If you have any recipe or chat requests, please let me know in the comments below!
This illustration anthropomorphizes the Twin-O-Matic and notes that post-war demand for small appliances will be a "half billion dollars" (about $100 billion in 2005 dollars), and encourages dealers to sign up to sell Manning-Bowman appliances. This is actually a very sad artifact, because the Manning-Bowman company was in deep financial distress because they could not get materials -- particularly chrome -- during World War II. This was an attempt to sign up dealers so that credit and financing could be obtained to last out the materiel shortages imposed by the War. It did not work, and soon thereafter, Manning-Bowman sank into a sea of red ink. The company's assets, including its spectacular Art Deco designs, were sold to the Bersted Corporation of Fostoria, Ohio. Berstead watered down the designs and made low-priced "drug store" versions of many Manning-Bowman appliances. (The Sandwich Grill on our Kitchen Aplliances page is a good example of this "cheapening" process.) Alas, Manning-Bowman met an inglorious end, but it was merely a foretaste of the vast wave of shoddy appliances made in faraway dictatorships that suffocate the American marketplace today.