The Swedish tradition dates at least to the 15th century, and there is even a particular day for the purpose, Våffeldagen (waffle day), which sounds like Vårfrudagen ("Our Lady's Day"), and is therefore used for the purpose. This is March 25 (nine months before Christmas), the Christian holiday of Annunciation. They are usually topped with strawberry jam, bilberry jam, cloudberry jam, raspberry jam, bilberry and raspberry jam, sugar and butter, vanilla ice cream and whipped cream. Other, savory, toppings include salmon roe, cold-smoked salmon and cream fraiche.
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This illustration anthropomorphizes the Twin-O-Matic and notes that post-war demand for small appliances will be a "half billion dollars" (about $100 billion in 2005 dollars), and encourages dealers to sign up to sell Manning-Bowman appliances. This is actually a very sad artifact, because the Manning-Bowman company was in deep financial distress because they could not get materials -- particularly chrome -- during World War II. This was an attempt to sign up dealers so that credit and financing could be obtained to last out the materiel shortages imposed by the War. It did not work, and soon thereafter, Manning-Bowman sank into a sea of red ink. The company's assets, including its spectacular Art Deco designs, were sold to the Bersted Corporation of Fostoria, Ohio. Berstead watered down the designs and made low-priced "drug store" versions of many Manning-Bowman appliances. (The Sandwich Grill on our Kitchen Aplliances page is a good example of this "cheapening" process.) Alas, Manning-Bowman met an inglorious end, but it was merely a foretaste of the vast wave of shoddy appliances made in faraway dictatorships that suffocate the American marketplace today.